Ok... I'm definitely going to try this out ... I am guilty of coloring out of a box at home and so this innovative approach to self-hair-coloring is fantastic. I will let you know how it goes after I try it out!
In the multi-billion dollar hair care industry, a small company called eSalon.com is making home hair color better than ever.
Recently the Wall Street Journal examined how eSalon’s innovative technology is changing the direction of home hair color: “eSalon has an online service that mimics the salon experience at drugstore price points.”
More than 50% of women color their hair
More than half of U.S. women color their locks, according to a recent survey by L’Oreal Paris. But women are shifting away from the salon experience, much to the frustration of hair salons.
“During the recession, many women traded pricey salon services for $10 at-home boxed color,” the Wall Street Journal wrote. This means you’re not alone if you have gaped at the boxes of hair color, wondering how to find the right one.
Small company, big advances
But a new, breakthrough company called eSalon is making home hair color a breeze.
The eSalon experience is simple: clients log onto the site for a personal hair consultation, just like visiting a salon. Then the team of professional colorists blend an individual hair color for you, using over 2,000 color selections. The pigment even has your name right on the bottle, it’s that personalized. Finally, the color is shipped to your doorstep for under $20.
Compare that to the $100-plus setback of a salon visit, and it’s no surprise eSalon’s custom service has hairstylists up in arms.
“I’ve had colorists come up to me at industry events and say, ‘How could you do this? You’re going to put us out of business!’” says eSalon’s Color Director Estelle. “But I’m proud of the service we provide for busy, professional women. It’s an alternative no one else can bring them.”
Salon results, or your money back
The only way to truly understand the difference a customized hair color can make is by trying it yourself. Right now eSalon is offering a sweet deal for first time customers: a complete hair profile and custom color kit delivered right to your door for only $9.95 (plus $4.95 s&h), with a full money-back guarantee – even shipping costs will be refunded!
